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“Authenticity is not just a word. It’s not just a trendy concept. It’s not just a way to sell product. It’s a heartcore path. It’s a perilous journey. It’s a way of being that is not influenced by political considerations, not concerned with how it will be judged, not souling itself out for the mighty dollar. An authentic being bows down before nothing untrue. She owns her truth no matter the consequences. He is inspired from the inside out. She drowns other’s masks in her wake. It’s time to reclaim the word ‘authentic’, before it becomes as disingenuous and commercialized as the word ‘enlightened’. It ain’t authentic unless it’s nakedly true.”  Jeff Brown

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